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  • Proprietary audience development is now a core marketing responsibility.

    Every company needs audiences to survive.  They are where you find new customers and develop more profitable relationships.  And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are. 

    With AUDIENCE, Jeff Rohrs seeks to change this dynamic through adoption of The Audience Imperative.  This powerful mandate challenges all companies to use their paid, owned, and earned media to not only sell in the short-term but also increase the size, engagement, and value of their proprietary audiences over the long-term. 

    As content marketing professionals have discovered, the days of “build it and they will come” are long gone.  If you’re looking for a way to gain a lasting advantage over your competition, look no further and start building your email, Facebook, Google, Instagram, mobile app, SMS, Twitter, website, and YouTube audiences to last.


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    Audience Marketing in the Age of Subscribers Fans and Followers eBook Jeffrey K Rohrs Reviews :



    Proprietary audience development is now a core marketing responsibility.

    Every company needs audiences to survive.  They are where you find new customers and develop more profitable relationships.  And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are. 

    With AUDIENCE, Jeff Rohrs seeks to change this dynamic through adoption of The Audience Imperative.  This powerful mandate challenges all companies to use their paid, owned, and earned media to not only sell in the short-term but also increase the size, engagement, and value of their proprietary audiences over the long-term. 

    As content marketing professionals have discovered, the days of “build it and they will come” are long gone.  If you’re looking for a way to gain a lasting advantage over your competition, look no further and start building your email, Facebook, Google, Instagram, mobile app, SMS, Twitter, website, and YouTube audiences to last.

    ebook,Jeffrey K. Rohrs,Audience Marketing in the Age of Subscribers, Fans and Followers,Wiley,Advertising Promotion,BUSINESS ECONOMICS,BUSINESS ECONOMICS / Advertising Promotion,BUSINESS ECONOMICS / Consumer Behavior,BUSINESS ECONOMICS / Industries / Retailing,BUSINESS ECONOMICS / Marketing / General,Betriebswirtschaft,Business,Business Economics/Advertising Promotion,Business Economics/Consumer Behavior - General,Business Economics/Marketing - General,Business / Economics / Finance,Business/Economics,Computer Applications,Consumer Behavior,Consumer Behavior - General,General,General Introductory Business Management,General Adult,HC,HC/Wirtschaft/Betriebswirtschaft,How-to/Do-it-yourself,Industries - Retailing,Internet marketing,Internet marketing.,Marketing,Marketing - General,Non-Fiction,Online social networks,Online social networks.,Sales marketing,Social media,Social media.,United States,Wirtschaft,BUSINESS ECONOMICS / Advertising Promotion,BUSINESS ECONOMICS / Consumer Behavior,BUSINESS ECONOMICS / Industries / Retailing,BUSINESS ECONOMICS / Marketing / General,Business Economics/Advertising Promotion,Business Economics/Consumer Behavior - General,Business Economics/Marketing - General,Consumer Behavior - General,Industries - Retailing,Marketing - General,Business / Economics / Finance,Online social networks,Business Economics,Business/Economics,Sales marketing,HC/Wirtschaft/Betriebswirtschaft

    Audience Marketing in the Age of Subscribers, Fans and Followers - edition by Jeffrey K. Rohrs. Download it once and read it on your device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading Audience Marketing in the Age of Subscribers, Fans and Followers.


     

    Product details

    • File Size 6375 KB
    • Print Length 288 pages
    • Publisher Wiley; 1 edition (November 5, 2013)
    • Publication Date November 5, 2013
    • Sold by  Services LLC
    • Language English
    • ASIN B00GIUTQQU
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